Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive?<\/p>\n
Nir argues that it’s a hook that consists of a chain of events: a trigger, an action, a reward and an investment. In this talk he breaks down the four elements and explains how to use this knowledge of how habits are formed to create great products.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1028","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n